Innovation, Creativity and Enterprise in Markets Essay - 4

Innovation, creativeness and Enterprise in Markets - Essay ExampleThe innovations that put on been taking place in the social club since its embarking upon a long-term journey have been illuminated during the due course of the reputation. The main reasons because of which Unilever opted to buy Ben & Jerrys have also been discussed. Apart from that, the entrepreneurial aspect of this company has been explained and how entrepreneurship has played a practical role in the success of their business has been elucidated. All these elements have combined together to translate into profitable growth of their company along with its brand and have led it to its present state.The purpose of this report is to conduct a seek on an organization and discuss in detail, how its presence does creates opportunities and prospects for its stakeholders in light of the theory of the same. Apart from that, the order by which the company innovates its processes and products in order to meet the ever cha nging needs of the consumers is also conversed. Furthermore, this report also concerns how the selected organization incorporates entrepreneurial principles in order to exploit the available opportunities in the market and go about some level of risk-taking in order to derive the most benefits from the untapped market segments (Drucker, 1986).For this research, Ben & Jerrys has been selected as it has been coming up with innovations in its flavors ever since it has come into being in 1978. The Ben & Jerrys is an ice-cream, frozen yogurt and sorbet manufacturing company which was set up in 1978 as an ice-cream parlor on a renovated blow out station in Vermont USA, by two entrepreneurs namely Ben Cohen and Jerry Greenfield with an investment of $12,000. The ice cream parlor curtly gained popularity around the neighborhood and the pair began to pack their product and started to supply it to Mom and Pop stores and convenience stores in their Volkswagen Campervan. They eventually grew